Hi, I’m David.

I’m a Lead Content Designer.

I shape intuitive experiences with simple content.

Why work with me?

My background in Linguistics.

I can manipulate language for every situation, thanks to my deep understanding of how language works and my experience teaching English.

I’m an expert at writing for global audiences, with experience managing translators and improving localisation processes.

Colleagues love working with me.

According to my colleagues, I’m helpful, considerate, and a great collaborator with a talent for bringing people together.

Don’t believe me? Check out some more of my colleagues’ feedback over the years!

How do I work?

Data-driven

I use data to shape strategy and solve problems.

Example: To help people with choice fatigue, I leveraged research insights to craft a solution that helped 37.6% people, reducing abandonment rates in onboarding by 14%.

Collaboration

I lead cross-functional teams to achieve OKRS.

Example: I led a cross-functional team to build a new homepage with a service list to provide a clear list of digital services available, helping people navigate the app 15% quicker and find the most appropriate mental health support for their circumstances.

Influencing stakeholders

I get buy-in through early input and regular feedback.

Example: Through regular candid chats with the head of support, I got buy-in to remove mobile invitation codes from the sign-up emails, reducing onboarding issues by 9% and driving increased activation into our digital products.

Building teams

I create opportunities so people can learn and share.

Example: I organised workshops, crits, and office hour sessions to create a safe environment for constructive criticism, celebrating good work and learning from each other. The sessions led to increased consistency, more collaboration, and an elevated design literacy across the team.

My career so far

I started my career of language-adjacent roles in SAAS platforms after studying linguistics at university and teaching English for a bit.

I’ve lead initiatives and driven impact at global companies across a few different industries:

I’ve built and managed teams in content design and localisation.
I’ve influenced heads of departments, directors, and CEOs.
I’ve enhanced multiple onboarding flows, crafted new homepages and navigations, and shaped an end-to-end mental health app.

To find out more, please see my CV.

What do I do for fun?

I like to hike in the peak district and I play ultimate frisbee.

My wife and I recently got married. We love going to shows and doing cryptic crosswords together.

If you’re lucky, you might even get to meet our 3-legged cat (Ernie) during a work call.